I love the process of turning research into impactful creative strategy. I dive deep into briefs—analyzing data, cultural insights, and market trends—to craft strategies that are both innovative and backed by solid foundations. But strategy doesn’t stop at ideas. I take an active role in execution, ensuring that concepts come to life in the most compelling way. Of course, none of this happens in isolation—I’ve been fortunate to work alongside a talented team, bringing ideas to reality together