Ideas to life

Whether it’s a digital product, creative strategy, or business obstacle, I turn ideas to 1. I believe an idea that is not exposed is lost. Are you ready?

Let’s talk

Built and worked with

Who I am

I’m a Product Manager, an AI Deployment Manager, a Creative Technologist and an AI Generalist.

8+ years of experience building businesses, shaping customer experiences, and turning ideas into products that create measurable value. My background spans both startups and large organizations, giving me a practical understanding of how to move from strategy to execution and build solutions people actually use.

Prompt Engineering0 → 1
  • Product Strategy
  • Product Management
  • Growth Strategy
  • Customer Experience
  • Go-to-Market
  • Business Development
  • AI Product Development
  • Cross-Functional Leadership
  • Digital Transformation
  • Data-Driven Decision Making
  • Marketing Strategy
  • Startup Building
  • Process Optimization
  • User Research
  • Prototyping
  • Stakeholder Management

How to get to 1

  1. Ideation

    Ideas are in the air

    They’re in everyday life, in the obstacles we face, even in our dreams. Yet the moment you need one is often when it’s hardest to find. So pay attention and collect ideas as they come. You never know when you’ll need one.

  2. Creation

    Attention Is All You Need

    An idea on its own is a good thought exercise, but it means little in the physical world until you bring it to life. AI makes execution easier: plan the steps, learn what you need, and follow your blueprint. Attention is all you need.

  3. Enemy of the Good

    Enemy of the Good

    Some things you want to keep improving, and some have no natural end. So you have to set the end yourself. Don’t let perfect be the enemy of the good.

Have an Idea?

Tell me about it. Whether it’s a product, a campaign or a stubborn business problem, a short call is the fastest way to see how we get it from 0 to 1.

Book a call

Craft

Before building products, I spent years making campaigns land at ABK, a small but influential agency: strategy, copy and production, from brief to broadcast.

Print ad: a woman irons a mountain landscape on an ironing board; Georgia is a small country but if you iron it, it will be bigger than the USA
Bronze · Cannes Young Lions Georgia 2017

A print to promote Georgia in a positive light. Copywriter and creative strategy.

Ads

20+ productions; the team won national awards in craft and film.

Ministry of Internal Affairs

Ministry of Internal Affairs

A film encouraging women facing domestic violence to work with local police.

Creative strategy · Production
Betlive

Betlive

A fast-cut launch film for a sports-betting platform.

Creative strategy · Production
Betlive 2

Betlive 2

The oldest slot machine, reintroduced.

Creative strategy · Production
Alpina

Alpina

Why children's paint is made differently: safe, non-toxic, made for exploring.

Creative strategy · Asst. production
Caparol, spring 2017

Caparol, spring 2017

The daily cost of an uninsulated home, told through one family.

Production
Kharizma

Kharizma

After-party, parents home early. Kharizma has you covered.

Creative strategy · Production
Print ad: a dog made of litter under the line Don’t domesticate trash, common space littering is contagious
Near win

Cannes Young Lions Georgia 2018

Litter adds up into something big. Keep it clean.

Copywriter · Creative strategy
Print ad: a dragon lies across a dam, draining a mountain lake into cracked, burning earth
Print

ACAG

The environmental threat of a hydro plant project.

Creative strategy

Production Management course, June 2017, with Rebecca Rivo.

About

I take ideas from 0 to 1. Here is how I got good at it.

The path so far

It started with games

I’ve always been tech-savvy. It started with gaming, which soon turned into reinstalling Windows for neighbors and friends. That curiosity led me and my hacker friend Devi to co-found Georgia’s first tech education website. It fueled my passion for technology and won us a silver medal at Infomatrix, an international computer olympiad. That was my first taste of turning curiosity into something real.

Rez as a young boy typing at a computer keyboard
Where it started.

A fresh start

Recently I won the Green Card Lottery through the platform I helped build, and made the leap from the small country of Georgia to the US. I packed up everything I had built over 30 years to start fresh. Now I’m here, on a new path to my American dream. I built this site to reach the people who will come along on this journey.

Contact me

Book a call
Rez smiling at his phone, wearing glasses and a purple sweater